Alfa Romeo, part of the Fiat group, could be heading for demise in five year if the upcoming Giulia, the replacement for the 159, and models based on its platform do not generate 100,000 vehicles in annual sales. Alfa Romeo had targeted to sell at least 300,000 vehicles annually by 2010, according to plans dating back to 2006, but the …Read More

Euromobil Sdn Bhd, a subsidiary of DRB-HICOM Bhd, is aiming high after becoming the exclusive distributor of the Audi brand for Malaysia since February 2010. Having sold 465 Audi units last year, Euromobil has been tasked by Audi to sell at least 700 units for this year, although the company is expecting to sell 1000 units, given the strong interest in the …Read More

Big changes are coming up for Alfa Romeo, the Italian brand famous for producing beautiful cars. According to the Automotive News, Alfa Romeo, Maserati and Abarth, all companies under Fiat SpA, could be heading for a merger. This news follows the appointment of Maserati and Abarth CEO Harald Wester as the head of Alfa Romeo. Wester is tasked with determining the synergies …Read More

Ever since the alliance with Fiat, Chrysler’s survival has been certain, though the same can not be said for its prospects. Speculation are abound with regards to whether Fiat models will be re-badged as Chryslers in the U.S., and vice-versa for the European markets. Not quite, according to Fiat/Chrysler CEO Sergio Marchionne, who confirmed that Chrysler and Lancia, Fiat’s subsidiary company, are likely …Read More

There has been little news from Ferrari at this year’s Detroit Auto Show. But the Italian supercar maker is not without representation: It is a Ferrari 599XX you see in the photo above, and it is on show—at the Chrysler booth, thanks to the Chrysler/Fiat tie-up; Ferrari is the sister company of Fiat. Just like how automakers are sure to …Read More

Maruti Suzuki, the company with almost 50 percent of the Indian market share, has launched the Suzuki R3 Concept MPV at the New Delhi Auto Show. Futuristic on the exterior and interior, the R3 is a six-seater, three-row compact MPV that caters to India’s growing middle-class population seeking something stylish yet practical. No official information has been released regarding …Read More

Creative advertisements continue to come our way. First, we hear of celebrity endorsements with the current Miss Universe Australia marketing Proton Saga Down Under. Then, we see Fiat 500C’s bikini-clad dance and shake marketing campaign in Amsterdam, Holland. Now, however, a contender for the most creative advertisement has emerged from Fiat’s sister company Alfa Romeo. To prove that the …Read More

If you think Malaysia’s hefty excise duty, which contributes directly to the sky-high car prices over here, is not only unreasonable but unnecessary, then know that we are far from being the worst. Venezuela’s president Hugo Chavez has demanded that foreign automakers with plants in the country share their technology with the locals—or leave Venezuela for good. “Companies who come …Read More

We have seen too many of the good old-fashioned car launches and the occasional celebrity endorsements, like how Proton Cars Australia (PCA) has employed the current Miss Universe Australia to spearhead its marketing efforts. Even as the cars become more innovative, their launches do not. But the latest marketing campaign launched by Fiat for the 500C in Amsterdam, Holland, …Read More

There are auto spies everywhere, including at the United States Patent and Trademark Office (USPTO). Dated July 2, 2009—just after the finalisation of the Fiat–Chrysler merger—this piece of leaked information clearly shows the new winged Chrysler logo, which resembles too much of Aston Martin’s famous wings if you ask us. The copycat factor aside, the new Chrysler logo does look better than …Read More

Fiat Group’s head of business development, Alfredo Altavilla has recently revealed to unions that the Italian giant will be producing up to 500,000 new vehicles yearly, in the newly acquired Bertone plant near Turin, Italy. Altavilla added that an official statement will be made on November 4th to announce the brand and the models that will be built. Rumor has it, automotive insiders claim …Read More

Not too long after the finalisation of the Fiat-Chrysler merger, Autocar U.K. is reporting that Fiat is already considering rebadging Dodge models as Alfa Romeo models in Europe. Fiat & Chrysler CEO Sergio Marchionne mentioned that the American Dodge brand and the Italian Alfa Romeo brand both share the same core identity, with the former being the muscle …Read More

This is what advertising is about. Fiat’s advertising campaign for the 500 gets the message across about 500’s safety and environmental credentials, raises environmental concerns and could even put a smile on your face (the cute panda in the arguably cuter 500, that is, not so much the crashing). The marketing effort targeted at European markets involves shots of a panda bear, penguins …Read More

Fiat is on a roll. In addition to the high-profile merger with Chrysler to created an automotive giant, Fiat is enjoying excellent sales. For the first time in the Italian automaker’s long history, sales of one of its model is better outside of Italy than domestically. Fiat 500 holds that honours, with 54 percent of its sales taking place outside of Italy. Read More

By now most if not all of you should have heard of the Fiat and Chrysler merger. But how about this: both Fiat and Chrysler have taken the last two spots in the UK JD Power survey. The English are notoriously known for their fussiness (or maybe it is just the sarcastic Top Gear hosts), but for the two brands to share the …Read More